Published on March 18th, 2015 | by adventuremag0
Win Mons Royale at Crankworx #findmons
Merino wool brand Mons Royale will be activating their title sponsorship of the Dual Speed and
Style event at Crankworx in Rotorua with a social media based treasure hunt #findmons.
Mons Royale ambassadors will be roaming the town of Rotorua, the Skyline/Crankworx venue
and Rotorua’s trails wearing Mons Royale garments and communicating their whereabouts
using Twitter and Instagram inviting Crankworx visitors to interact with them and find them.
When they’re found and asked “Is that Mons Royale?” they’ll hand over Mons Royale garments
to their lucky captors. Mons Royale’s team will be making available $500 in prizes every day of
The promotion will take place across Rotorua throughout the Crankworx period from the 23rd of
March until the 29th.
To participate and win participants simply need follow:
…and try to locate the Mons team.
Mons Royale’s Head of Brand & Marketing Richard Birkby says “We wanted to do something fun
and engaging at Crankworx. The whole world of mountain biking will be in Rotorua for this event
and this promotion is something that everyone can participate in. It’s easy, it’s fun and it’ll also
take in some of the best trails. Look out for hidden garments and the Mons team. Follow
@monsroyale and keep searching #findmons.”
A number of other Rotorua businesses and bike industry brands will be participating to add a
little extra excitement to the hunt.