Back Country Cuisine Celebrates 25 Years of Pioneering Freeze-Dried Food in New Zealand
Back Country Foods, New Zealand’s leading provider of Back Country Cuisine freeze-dried outdoor meals, is thrilled to announce its 25th anniversary. Since its founding in 1998, the company has revolutionised the way adventurers and outdoor enthusiasts enjoy delicious and nutritious meals in the backcountry.
Back Country Cuisine began small, with a mission to provide convenient, lightweight, and tasty meals for outdoor enthusiasts exploring the stunning landscapes of New Zealand. Over the past quarter-century, the company has grown Back Country Cuisine into a beloved brand, renowned for its high-quality freeze-dried food options and commitment to delivering exceptional dining experiences in the great outdoors.
To mark this significant milestone, Back Country Cuisine has a series of exciting initiatives planned throughout the year. These activities include:
- A New Range: Back Country Cuisine will release a new high energy range. These packs will not only celebrate the company’s history but also showcase its latest culinary innovations.
- Outdoor Adventure Giveaway: Back Country Cuisine will launch a social media competition, offering prizes to lucky participants. Winners will have the opportunity to kit themselves out with the latest gear from their favourite stockist of Back Country Cuisine.
- Community Outreach: Demonstrating its commitment to the New Zealand outdoors, Back Country Cuisine is proud to support raising funds via its website for the following organisations:
- Fiordland Wapiti Foundation: guardians of Fiordland National Park, which is part of Te Wāhipounamu – South West New Zealand World Heritage Area.
- Land Search and Research: who this year are celebrating 90 years of helping the lost, the missing and the injured.
- The Te Araroa Trail: an inspiring, iconic trail spanning the length and diversity of Aotearoa.
- Recipe Contest: Back Country Cuisine will host a recipe contest, inviting its loyal customers to share their favourite recipes using Back Country Cuisine meals. The winning recipes will be featured on the company’s website and social media platforms, offering participants a chance to showcase their creativity and culinary expertise.
Reflecting on the company’s journey, owner Murray Wilson, expressed his gratitude, saying, “It’s been an incredible 25 years of innovation and growth for Back Country Cuisine. We are immensely proud of the positive impact we have made on the outdoor dining experience, allowing adventurers to savour delicious meals while exploring the beauty of New Zealand’s backcountry. We owe our success to our dedicated team, loyal customers, and the breath-taking landscapes that inspire us every day.”
Back Country Cuisine has consistently prioritized quality, taste, and convenience in its freeze-dried food offerings. Using only the finest ingredients, the company ensures that outdoor enthusiasts can enjoy flavourful meals with minimal preparation time.
As Back Country Cuisine celebrates its 25th anniversary, it reaffirms its commitment to continuously innovate and elevate the outdoor dining experience. The company looks forward to the next chapter in its journey, creating unforgettable culinary moments for adventurers around the world.
For more information about Back Country Cuisine, please visit www.backcountrycuisine.co.nz
About Back Country Cuisine:
Back Country Cuisine is New Zealand’s leading provider of freeze-dried outdoor meals. Founded in 1998, the company has been at the forefront of delivering convenient, lightweight, and delicious food options for adventurers and outdoor enthusiasts. Back Country Cuisine takes pride in its commitment to quality and sustainability, offering a diverse range of freeze-dried meals made from the finest ingredients. With a focus on culinary excellence and innovation, Back Country Cuisine continues to redefine the outdoor dining experience.
For more information visit www.backcountrycuisine.co.nz