A new mountaineering brand which has been tested on the extremes of Mt Everest is today launching out of New Zealand.
Inselberg is a technical outerwear brand founded by Northland’s Jarlath Anderson, who grew up climbing in New Zealand’s rugged backcountry. Anderson has a background in international apparel and has spent the last three years developing the debut line of Inselberg gear, with the stock described as the ultimate performance wear for anyone on mountain.
“It’s been a huge amount of work to get to this point and I’m thrilled to be officially launching Inselberg,” said Anderson.
“These products are a labour of love. For the last three years we’ve been carrying out meticulous research and development and we’re now at the point where we’re ready to launch our functional and technical mountaineering gear.
“While many brands are shifting toward fashion, we’ve maintained a focus on pure technical performance, and these products are designed for anyone who demands reliability and peak performance in extreme environments.”
To ensure top-tier quality, Inselberg partnered with the “Climbing The Seven Summits” team, experts in guiding mountaineers on ascents of the world’s highest peaks.
The team tested Inselberg products on Everest and was so impressed they’ve now partnered with Inselberg and will wear their apparel on future expeditions. Closer to home they’ve also partnered with Aoraki Mount Cook Alpine Rescue Team.
“The Climbing the Seven Summits team have been instrumental in helping us to create products which meet the exact needs of mountaineers.
“We listened to their feedback and have created practical, durable products which are built to last a lifetime. It’s been amazing to see how much they enjoy the products and to watch them in use on Everest. Knowing that our gear is improving their lives is awesome, we’re really pleased it’s also being used on Aoraki Mt Cook and we’re excited to bring that quality to the general public.”
Inselberg’s products underwent a rigorous design process, with each piece being built, dismantled, and rebuilt to ensure durability and repairability. The brand sources fabrics from Japan, Taiwan, and France, working with specialized suppliers like SGF and Karian, renowned for their work with brands such as Arcteryx, Norrona, and Burton AK.
Anderson has a background in apparel, having pioneered the expansion of Asia Pacific for Stance—one of the world’s biggest sock brands, where he was General Manager of Greater China. When he decided to create his own brand he thought back on his childhood, climbing mountains around the country with his father.
“My father was a really keen mountaineer,” said Anderson. “He instilled a real love of climbing in me so when I made the decision to launch my own brand I wanted to focus on what I know and what I’m passionate about.”
He says his time at Stance taught him how to grow a brand internationally and has inspired him to think globally.
“While Inselberg is a proudly New Zealand brand, we’re on a global mission. As of today, we’re in stores in the UK, the US, and Asia, with our full range available online in New Zealand and in stores here ahead of next winter.
“We’re excited to be taking the best of New Zealand to the world and are looking forward to a big future for Inselberg.”
Shop Inselberg online at Inselberg.com
About Inselberg
Founded in 2021, Inselberg is a New Zealand-based mountaineering brand committed to creating durable, purpose-driven products inspired by the rugged landscapes of New Zealand. With a focus on precision, functionality, and longevity, Inselberg’s gear is designed to meet the highest standards of performance, ensuring that every piece is ready for the most demanding environments.
For more information visit inselberg.com/
