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The Nevada Company Announces Exciting Partnership with Race Tekapo Through Merrell Brand

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The Nevada Company, a renowned distributor of prestigious brands such as Merrell, Sperry, Chaco, Sweaty Betty, Denham, and more, is thrilled to announce a groundbreaking partnership with Scenic Sports. This collaboration names Merrell as the naming and main sponsor of the iconic Race Tekapo event for the next three years.

Jose Matiz, National Sales and Marketing Manager for The Nevada Company, led a vibrant team meeting at their brand new head office & showrooms, marking this significant partnership. The event was graced by the presence of Kerry Uren and Steve Pooley from Scenic Sports, the dynamic team behind numerous outdoor events across the country.

“The sponsorship deal with Merrell is a significant boost to not only the financial future of the event but also signals a commitment from large brands to the trail running community as a whole,” said Kerry Uren, Business Owner and Director of Scenic Sports. “With Merrell’s support, we anticipate a substantial growth in the profile of trail running in New Zealand, riding on the current international popularity of the sport.”

Jose Matiz of The Nevada Company echoed this sentiment, highlighting the alignment of Merrell’s core values with the ethos of Race Tekapo. “This partnership with Race Tekapo is a major milestone for Merrell. It perfectly aligns with our mission of embracing and promoting the joy of the outdoors to everyone. Our collaboration is not just a business alignment; it’s a union of shared values and vision with Scenic Sports,” Matiz stated.
Merrell Race Tekapo, set against the stunning backdrop of South Island’s Lake Tekapo, offers a range of race options suitable for all – from a 3 KM Kids Dash to a challenging 50 KM race. Scheduled for September 21, 2024, the event promises to be a celebration of the outdoor spirit, welcoming participants of all levels.

The Nevada Company, boasting 8 branded stores in New Zealand and a presence in over 250 wholesale doors, is proud to be a family-owned business with a 40-year legacy. This partnership with Scenic Sports, another local family business, reinforces its commitment to trail running and the outdoor community.

For details about Race Tekapo, please contact  [email protected]

Registrations for Race Tekapo are now open.

Interested participants can register at

www.racetekapo.com

To gear up for the event with the latest Merrell trail running footwear and apparel, visit www.merrell.co.nz

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