Tūroa is Open for Business with Season Pass Buyers Flooding in From All Around World.


This morning at 10am, Pure Tūroa launched its Season Pass sales.

The team was absolutely delighted that everything went to plan smoothly, with customers wide and far complementing the process, happy to secure their Season Passes. Jason Beaudry commented, “I got mine, I cannot wait to hit the mountain. If the website is any indication, Pure Tūroa is a smooth operation.” The Pure Tūroa team gathered together to watch the sales come in live on a big-screen.

By 10.10am, 1,000 people had already picked up their Season Passes, and by 10.13am sales had reached the one million dollar mark. Cameron Robertson and Greg Hickman, the directors of Pure Tūroa Ltd, celebrated the milestone with their team . “We are incredibly thankful for the support. We’re relieved to finally be here and it’s surreal to watch the number of visitors to the website tick up on the screen. We’ve just had someone from Texas through the checkout! The support is fantastic, thank you.” says Reobertson.

Pure Tūroa released its Season Passes with a special Launch Price offer of $649 for adults and $333 for youth and seniors. Only 1,500 Launch Price units were available but in an act of goodwill, the team ran this price until 1pm when over 2,000 had sold. Season Passes are now available at $799 for adults and $349 for Youth and Seniors. Only 2,500 are available at this price. Platinum Parking passes are also proving popular with over half sold before

Maintenance Manager, Gareth ‘Gaz’ Bradnam says that “The modernisation of Parklane and The Movenpick are on track. Movenpick spun for the first time in 6 months this morning, it was smooth and very exciting for the team to see.” Hickman followed, “The Giant, Highnoon Express, the Movenpick, Quad and Parklane are on track to operate come season start. We’re also excited to launch a new initiative for Season Pass holders, ‘Bring-a-Buddy Wednesdays’, where they can bring a mate to ski with them for free. We’re excited to
welcome everyone, and some snow, in the coming months.”

All Season Passes purchased before 15 May will also benefit with the inclusion of two ‘day passes’ for use at Whakapapa in 2024. See a full list or products available at www.pureturoa.nz

What’s on offer at Turoa?
Visit the ‘Product Info’ tab at www.pureturoa.nz for a full list of what’s on offer at Turoa for

Can I use my pass on both Whakapapa and Tūroa?
We are pleased that Tūroa Season Pass Holders will receive two ‘day passes’ at
Whakapapa for 2024.

I’m outside of the age brackets stated on the website, where do I fit in?
If you’re aged 5 and under, or 75 and over, you ski free!

Are Whakapapa Ski Area and Tūroa Ski Area operating separately?
Yes, Whakapapa and Tūroa are now independent ski fields.

What does this mean for existing ‘Ruapehu Alpine Lifts’ Life Pass Holders?
We have a great exclusive offer for existing RAL Life Pass Holders. While we cannot
continue ‘Ruapehu Alpine Lifts’ Life Passes, we are offering a heavily discounted ‘3 Season’
Pass; Adults 17 years+ $999, kids 16 years and under $299. This offer will be available
when Season Passes go on sale and will end on May 15 2024. The ‘3 Season’ Pass will
have all benefits that a standard season pass receives each year.

How many jobs are created as a result of Tūroa Ski Areas operation?
During the winter months there are over 250 Staff at Tūroa, and hundreds more additional
jobs are created in Ohakune, Raetihi and around the entire region.

What changes will we see at Tūroa this year?

Even with the short time frames you will see some changes mostly focused on the base
area. Rental, Retail and Snow School will have a new layout all focused on the Plaza area.
Alpine Cafe is also getting a Pure Tūroa refresh to improve the customer experience.

What else will be on offer this year?
We’re bringing back some old favourite weekend events from rail jams to ski racing. There
will be a larger Ski School offering and a special programme for local schools, making Tūroa
more accessible than ever. More details will be announced soon!

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