Watch ‘Mountain of Storms’, the film that started it all online now.
For the first time, self-isolating legends can now stream seminal film, ‘Mountain of Storms’ until July 1, 2020.
In 1968, five friends – or Fun Hogs as they called themselves – took a road trip to climb Cerro Fitz Roy. Patagonia founder Yvon Chouinard and The North Face’s co-founder Doug Tompkins, along with rock climber Chris Jones, U.S. ski/snowboard Hall of Famer Dick Dorworth, and Mountainfilm founder Lito Tejada-Flores documented the whole thing on a 16mm Bolex camera.
From Ventura, California to a first ascent on Cerro Fitz Roy, with stops for surfing undiscovered breaks, sand and snow skiing, with 31 days in an ice cave in between, ‘Mountain of Storms’ prefigured the modern adventure movie.
More than half a century on, this film, which defined a lifestyle, brand name and iconic logo, has become an underground classic. It serves as the mythological origin story behind the Patagonia brand, and informed a founding principle that would come to dominate these men’s lives for the next five decades: what’s important isn’t what you accomplished, it’s how you got there.