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Why Print in a Digital world

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In a connected world, where relationships can be maintained across the globe, and services can be accessed at the touch of a button – all in the palm of your hand – you might be tempted to dismiss the importance of print media. But that would be a huge mistake.

The digitla issue of adventure as over a million views – (see HERE)  so why do we keep producign a printed hardcopy –

Digital technology is growing all the time, at a ridiculously fast rate. Just think about the devices that are part of everyday life, and compare them to what we were using even 10 years ago. Smartphones, TVs and watches, 5G, apps and streaming services.

It’s no wonder the value of print is frequently called into question.

But, this digital evolution actually enhances the power of print for your business. Why? Because it delivers an experience your customers cannot get from their screens.

Print matters because it provides credibility

Print offers a higher level of credibility when compared to online content – with 82% of respondents to a MarketingSherpa customer satisfaction survey saying they trust print when making a purchasing decision.

Using print is a sign that your business is serious about business. After all, anyone can send an email – just think about the spam we have to deal with everyday.

Print provides a much more considered approach which won’t get lost in the digital noise.

At Adventure we are bias but  – this is not just our opinion these are the facts as the resource states:

  • Higher attention and recall: Studies show that print ads have a higher level of attention and recall compared to digital ads due to their physical presence and tangible nature. (Source: Print Power)
  • Less ad fatigue: Print ads are less intrusive and don’t contribute to ad fatigue as much as digital ads, which can be easily ignored or blocked by users. (Source: Nielsen)
  • Trustworthiness: Consumers tend to trust print ads more than digital ads, as they perceive them as more reliable and credible. (Source: Marketing Charts)
  • Magazines on table in living room, close up

    Core values diagram with magnifying glass and conceptual words on blackboard.
  • Targeted distribution: Print publications can target specific demographics more effectively, ensuring your ad reaches the right audience. (Source: Print Power)
  • Extended lifespan: Print ads can have a longer shelf life, especially in magazines and newspapers that people keep for longer periods. (Source: The New York Times)
  • Tangible impact:T The physical nature of print ads can create a more emotional connection with the audience, leading to a stronger impact on their decision-making. (Source: The Drum)
  • Higher response rates: Studies indicate that print ads often generate higher response rates than digital ads, particularly in direct mail campaigns. (Source: Direct Marketing Association)
  • Less ad clutter: With the increasing digital ad space, there is a higher chance for ads to get lost in the clutter. Print ads offer a less cluttered environment for your message. (Source: Pew Research Center)
  • Perceived brand value: Print ads can contribute to the perception of a brand’s value, as appearing in high-quality publications enhances brand image. (Source: Forbes)
  • Reduced ad blocking: Digital users frequently use ad-blockers, while print ads are immune to such measures, ensuring a wider reach. (Source: PageFair)
  • In-depth storytelling: Print ads allow for more in-depth storytelling, as there are no constraints on space or time like with digital ads. (Source: The Guardian)
  • Enhanced engagement: Readers tend to engage more with print ads, flipping through pages and spending more time with the content. (Source: The New Yorker)
  • Less competition: The print advertising space has become less crowded, making it easier for your ad to stand out and make an impact. (Source: The Drum)
  • Local targeting: Local businesses can benefit from print ads in regional newspapers and magazines, reaching their target audience effectively. (Source: Ad Age)
  • Emotional appeal: Print ads can evoke stronger emotional responses in readers, creating a more lasting impression. (Source: Forbes)
  • Minimal ad fraud: Unlike digital ads, print ads are less susceptible to ad fraud and bot clicks, ensuring your investment reaches genuine audiences. (Source: eMarketer)
  • Respect for privacy: Print ads don’t rely on user data or tracking, respecting user privacy concerns and avoiding potential legal issues. (Source: Adweek)
  • Niche targeting: Print publications cater to specific niches, allowing advertisers to reach specialized audiences that digital platforms might overlook. (Source: The Guardian)
  • Brand memorability: Print ads can leave a more memorable impression on readers, increasing brand recall over time. (Source: Marketing Week)

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