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First JACK WOLFSKIN stand alone store opens in Fitzroy, Melbourne

As a true global player Jack Wolfskin now fully embraces the fifth continent

Idstein, 26 February 2019 – Starting 28-February 2019, the lively and vibrant Melbourne suburb Fitzroy, known for design & art supply, great bars and eateries, will be home to Jack Wolfskin’s first stand alone store in Australia & New Zealand. Located on 393 Smith Street, the 187 sqm store will showcase the wide range of modern yet functional Jack Wolfskin outdoor clothing, footwear and equipment. In the Active Outdoor segment, the store provides an extensive range of offerings for multiple outdoor activities. This segment combines innovative, first-class technology with intelligent features to face every kind of weather and also withstand cold and rain. With its Everyday Outdoor range, Jack Wolfskin appeals to customers wishing to combine a modern lifestyle with a high degree of comfort and reliable functionality, as well as effective weather protection. Jack Wolfskin is a proactive player in sustainability and is rated “good” by the “good on you”-app – the world’s leading source for fashion brand ratings with regards to ethical and sustainable fashion.
Now is the time for Jack Wolfskin to leave the first “Big Footprint” in Australia with its first store – and Fitzroy is the perfect setting with fellow outdoor & sports brands in the neighbourhood.

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